Top 5 Reasons Authors Need to Start Speaking
With the advent of ideas-sharing and speaking avenues such as TED Talks, we can say that we are born in golden times. Gone are the days when authors that we revere tend to be in isolated, unreachable hemispheres. Nowadays, we see them in webinars, online classes such as Masterclass and Skill share, book events and fairs, and in our nearest bookstores. When authors start speaking, it is undoubtedly a win-win for both authors and readers. To authors who are still in the dark as to why there is a need for them to get over the old notion of “I am a writer, not a speaker,” here are the top 5 reasons why you definitely need to be on the lookout for speaking opportunities:
1. Speaking allows you to connect with readers and potential readers of your book. It may be a matter of preference at the end of the day, but these days, it is just no time to be a recluse. Allowing yourself to be vulnerable and to be known in a deeper, more personal level so your readers can understand you more is one of the best ways to market yourself as an author. For instance, take John Green, The New York Times Best Selling author of The Fault in Our Stars and Paper Towns. In his interviews and speaking events, Green has answered several questions about his OCD (obsessive-compulsive disorder). Letting people know that you are flawed allows you to connect to your readers in a personal level so they can identify themselves with you or the causes you stand for.
2. You are your best publicist. To say that it’s a tough competition out there for authors would be an understatement. There simply is power in the spoken word. Speaking is probably one of the best ways for you to stand out. The more that you spread your ideas by speaking about it in a crowd, the more that you get people to talk about it, regardless of whether they agree with you or not.
3. Speaking allows you to make people feel they owe you something. One of the best Sales techniques out there is to provide value, whether by a free 30-day trial or a free sample, to your prospect by creating a feeling that they “owe” you something. This feeling of owing something somehow subconsciously compels the prospect to return the favor by buying your product. When you educate your readers or share an important lesson, you give them something of value. They return the favor by giving you the attention you deserve, or more.
4. You might end up becoming a professional speaker, for all you know. Let us not get ahead of ourselves here, you say. And I agree—not everyone can pull off a flawless speaking gig. Nevertheless, everyone starts from somewhere. The only way for you to get good at something is by doing and practicing until you get better and better at what you do. Do you know that according to Houston Chronicle, the median annual salary of motivational speakers is $107,173? Some say that there is no such thing as a motivational speaker, arguing that it’s not a career per se, but if you end up getting paid with what you do to spread your ideas or to inspire people, why not?
5. It’s a bookselling opportunity. When you get people to attend your speaking gig, that alone is an achievement in itself. To your guests, being there—from the venue, the ambiance, the welcome—requires a sense of occasion. People would want to get a piece of you after your great talk. Your best souvenir? No other than your book.