Non-Fiction Authors Ask: Why Is It Important to Have a Blog?
What is the point of blogging? Why do best-selling non-fiction authors like Seth Godin and Mark Manson still keep a blog? Do you ever wonder how they manage to update their blogs regularly? You are in for a treat because we are going to talk about all of these and more.
“Why blogging matters for authors?” is a question we get asked a lot at Okir. Between finishing your manuscript and managing domestic duties, a day job, or a post-grad degree, it can be daunting to add blogging to your daily or weekly routine. But it doesn’t have to feel like a chore.
It’s tempting to think Seth and Mark have a supernatural ability (can’t rule this out) to juggle tasks or that they have hired skilled writers (highly unlikely) to update their blogs. Whenever you read their blog updates, it’s impossible to leave their sites without picking up a nugget of wisdom or a key takeaway.
So, were there any tricks or tips authors can get from Seth and Mark?
Glad you asked.
Seth and Mark didn’t care much about post length. They also almost ignored SEO or keyword research and concentrated on creating engaging content. It’s apparent that they strive to come up with fresh perspectives or great ideas for every single blog post.
While some of their ideas don’t catch on, the best ones get read and shared by a lot of people. And it happened because of their ingrained, regular habit of ceaseless idea generation. Whether bloggers become thought leaders or the other way around, there is an obvious connection.
Blogging has helped establish Seth Godin as an authority in the digital marketing space. Mark Manson, meantime, was able to attract a sizeable audience and build a loyal fanbase by maximizing the power of a simple platform. Both blogging authors promote their books on their blogs for free.
Do you need more reasons to start blogging?
The Importance of Blogging for Non-Fiction Authors
Want to control what people find out online about you? Stop begging ‘authorities’ who charge a ton to feature your book and beat Wikipedia by running your own online publication through your blog.
Don’t worry much about SEO at first and focus on making a connection with your favorite readers and prospects. Without even targeting specific keywords at the beginning of your blogging journey, you will still rank higher than the bland Wiki article about you and your books if you are clear about the audience you are trying to reach.
What more, if you feel like your book’s acknowledgement section is not enough to thank everyone who has been a part of your book’s success, you can mention these awesome people in your blog. Showing appreciation to your readers and fans publicly builds loyalty and keeps a community strong.
Another great reason to start blogging is connecting with readers directly as well as fellow bloggers and authors. The internet era has created avenues and opportunities for book promotion that didn’t exist decades ago.
Now you can stand out and attract the most supportive crowd like never before. Reviewers are easier to find; highly-engaged beta readers are more accessible; and book bloggers are approachable and helpful when you have a blog.
Blogging could be your best book marketing tool. It makes us wonder, what’s stopping you from diving in?
Author’s Blog Posts that Readers Love
Many authors start a blog and don’t follow through. This is a common mistake that many beginners make. But don’t worry, it is easily fixed by good planning.
List at least 20 blog post ideas to write about before launching your blog. This will keep you going during those days when you need an inspiration or a writing prompt before you can begin blogging. It also helps to have a regular schedule to train your brain to stick to the task.
Find a common interest between you and your readers that’s useful, educational, or entertaining. Deciding on what topics to write about is largely dependent on you and the people you want to reach out to. Ideally, the subject must be interesting, funny, or relatable. Write down the things that excite you and your readers, then select the best ones.
Always have a call-to-action in each post. Having a single promotional message for every post you publish can directly or indirectly boost your online influence and book sales. Ask them to subscribe to your newsletter, follow you on Twitter or Facebook, share your articles, or buy your book, etc. When you write a phenomenal (free) blog post, most readers would be supportive and happy to help.
Be realistic about the time you are willing to spend writing each blog post. If no one is editing your draft other than you, let it sit for a day or two before revisiting it for proofreading and editing. Give blogging a test run and for your sanity, figure out what is a sustainable publishing schedule.
Keen to start blogging now, but not sure how to begin? Okir has been helping its authors set up their blogs for some time now, so contact us if you need help starting out a blog or creating a holistic book promotion strategy through this essential marketing channel. Edit that “Hello World!” post, and hit “Publish” today.